Friday, March 2, 2018

3 Basic Building Blocks of Book Marketing for Authors


  We all have to start somewhere, but where?
   Newbie authors have many marketing options. But how effective and expensive are they? Often trial and error is the only way to find out, and that can be costly. But, there are a few things that are not only free but also tried and true, and absolutely essential.
   That's what this post is all about. We will simplify marketing matters for new writers who are overwhelmed by the process. We will start you out with only a few of the most vital and productive options. Once the marketing foundations are laid, then, and only then, is it time decide where to go next.

1.) Website

Spend a few days thinking about your brand and designing your author website. A website will work 24/7 to sell your books and build your mailing list. It should be your hub, with images and links to everything relating to your brand and books. There are many free, easy to use, website building platforms available online. 

2.) Mailing List

Start collecting subscribers to your mailing List immediately. You want to keep your subscribers engaged and updated so they will be super excited with each new book release you announce. Newsletter list-building tools are also available online. Many authors use Mail Chimp, which is a free service up to about 12,000 subscribers

3.) Social Media

If you are not already on social media, choose a site you believe will work the best for you and get started. Engage and find followers. Here is where you get the chance to update your fans daily or several times daily, and your fans will have opportunity to tell their friends about you and your books. A word of caution about social media: Followers will not follow you for long if all you do is try to sell them your books. It is worth the effort to get to know your connections, interact with them, and provide them with fresh and relevant content, plugging  your books on a regular basis, but not over-doing it.

Once you get your three basic building blocks of marketing in place, you are officially out of the newbie stage. You can confidently move on to the next steps of adding to the basic foundation of your website, mailing list builder, and social media presence. 
   Who knows, perhaps you will become mentor to other new authors!